Duncan Latimer joins Abacus Healthcare as new Area Sales Manager in the North   

Abacus Healthcare, a leading specialist in power-assisted baths for disabled bathers, is delighted to announce the appointment of Duncan Latimer as its new Area Sales Manager for the North.

Duncan, aged 47, brings 13 years of healthcare sector experience to Abacus and its customers. By working previously for a well-known patient handling equipment manufacturer and a mobility dealership in the North East, Duncan has gained a vast network of contacts in the professional and domestic market. He has a proven reputation for delivering on promises and is a diligent individual who is committed to making a difference.

Duncan will now be responsible for serving and supporting customers in the North of the UK, Scotland and Ireland. He joins an established and caring team of Abacus Area Sales Managers who work closely with families, healthcare professionals and disabled individuals so that safe and effective accessible bathing solutions are provided. The Abacus range Duncan will be supplying includes the popular hi-lo Gemini bath with integrated bathing, drying and changing platform. The Gemini is unique in the marketplace as it is the only height adjustable bath that includes a double lift action. This functionality combined with the in-built platform provides safer moving and handing for semi-ambulant bathers and carers.

Duncan comments: “I am delighted to be onboard with Abacus as it such a well-respected brand. Its caring and understanding approach ideally suits my ethos as I believe in building long term relationships through close co-operation. As a family-run business, Abacus takes pride in delivering a personal touch to its services which sets it apart from large corporates. This reflects my persona as I always focus on delivering the most positive outcome through an adaptable and flexible approach. Since joining the team I have been impressed with the product quality within the Abacus range and the versatility of the Gemini platform bath. I look forward to helping disabled individuals enjoy a better bathing experience across the North.”

Brett Smith, Abacus National Sales Manager adds: “We see Duncan adding significant value to Abacus. He has a proven track record in exceeding expectations and delivering effective solutions through a personable and pro-active approach. These values are a perfect fit with our business and hence we believe customers in the North with now benefit from exceptional Abacus baths and equally impressive service.”